Apr 9, 2010



Gandhi's warnings were much more wise, but this is how they seem to apply to my job:

1. Wealth without Work
    -Automation without Manual Management of the Head Terms

2. Pleasure without Conscience
    -Conversion Volume without ROI Efficiency for Profit Maximization

3. Knowledge without Character
    -Broad without Negatives or Exacts

4. Commerce without Morality
    -Misaligned Keywords & Ads without Relevant Landing Pages

5. Science without Humanity
    -Analytics without Segmentation

6. Worship without Sacrifice
    -One-Time Optimization without Continual Testing

7. Politics without Principle
    -Campaigns without Targeting